Myopia Consortium UK branding
As part of my uni brief we worked with a consortium dealing with short sightedness, the process involved a number of interactions with the client where we would learn how an identity would be applied and what the consortium wanted out of a logo and essentially an identity.
The identity holds onto one key premise, a clear column that’s featured in the majority of literature that forms an a-symmetrical layout. The logo is informed by optical apparatus. I enjoyed designing this identity.